Released on = December 19, 2006, 2:23 pm

Press Release Author = Tim \'Gonzo\' Gordon / Gonzodex

Industry = Computers

Press Release Summary = Oregon Podcasting Expert Tim "Gonzo" Gordon recognizes that
the holiday 'dead zone' - the week between Christmas and New Years - is usually a
time for people to catch up, and ignore the rest of the business world. But Gordon
claims that's the exact WRONG thing to do at the WRONG time - even though he'll be
skiing!

Press Release Body = SALEM, OR., December 21, 2006 - Salem Podcast Expert Tim
"Gonzo" Gordon says that most of his clients "shut down their businesses" during the
last week of the year. Or if they're open, "they simply do little or nothing to drum
up new business."

So this year Gordon says "I'll take my cell phone to the mountain!" If anybody has a
podcast question or needs a little assistance to "take their podcast marketing to
the next level" he'll take consulting calls - for free - even if it means he's in
the middle of bombing down his favorite black diamond run (Gordon claims to still
ski faster than 95% of the folks on the ski slopes even though he's 51).

THREE COMMON PODCASTING MISTAKES MADE BY SMALL BUSINESSES

The Salem, Oregon Podcast Coach cites three common mistakes made by new
small-to-medium business podcasters - and what they can do about it.

1. MISTAKE: Planning a podcast without looking at the Big Picture.
REMEDY: Determine where your podcast fits into your overall marketing plan. Many
companies look at podcasting as a useful tactical marketing tool - but they don't
ask the big question: 'What's our objective with this tool?'

2. MISTAKE: Assuming that your podcast voice talent will already be on staff.
REMEDY: While it's true that you may have a 'natural' in-house, even if they sound
great, do they fit your overall company brand? Do they have the time in their
schedule to create a podcast on a regular basis? If not, you're better off
committing resources to bring in an outside professional group who understands
podcasting, audio production, and how to create a marketing strategy around the
podcast.

3. MISTAKE: Not setting up a regular podcast schedule. ("We'll do this for awhile
and see if it works. Perhaps once a month for a few months."
REMEDY: Make the commitment to plan and organize your podcasts for weeks or months
in advance. If you want your listeners to keep coming back for more, plan on
podcasting on a regular schedule.

GONZO WILL BE SKIING OR YOUR PODCAST COACHING SESSION IS FREE

To reach Tim "Gonzo" Gordon during Christmas week, call his cell phone at
503-507-4110, and he'll be glad to discuss any podcast question. "I may not be able
to take notes because that's difficult while wearing large ski gloves," Gordon
admits - but says with current technology all incoming call telephone numbers are
generally stored in a cell phone, so if there is any necessary follow up it'll be a
"piece of cake - just like those black diamond runs."

"In fact," says Gordon, "if a caller gets a hold of me the week after Christmas and
I'm NOT on the slope I'll offer a free 30 minute Podcast Coaching session - as well
as a free voice over introduction to their podcast!"


Web Site = http://timgonzogordon.com

Contact Details = Tim 'Gonzo' Gordon is a 25+ year Oregon radio veteran. He's been
behind the microphone as a morning show host, talk show host, sports talk show host,
voice talent, traffic reporter and audio production specialist. His popular websites
include: www.DigitalAudioWorld.com, www.PodcastingAdventuresOnline.com,
www.PodcastProfitCaseStudies.com and his personal 'umbrella' site
www.TimGonzoGordon.com. He's also the Executive Production Director for
www.AmericaWebWorks.com's Podcast Media Services at www.PodcastMediaServices.com.
Tim's always available for comment at 503-507-4110.
Email: tim@timgonzogordon.com
1370 Evergreen Ave NE
Salem, OR 97301